![]() “Urban radio is going through a transition right now,” Edmond said. He begins shooting his fifth film in June in Los Angeles and will shoot another film in the District starting in August.Īlfred Edmond Jr., a senior vice president and editor at large at Black Enterprise magazine, said Parr is among a handful of popular nationally syndicated morning show hosts, including Tom Joyner and Steve Harvey, whom local stations rely on to draw larger audiences and bigger advertising dollars. His newest film, “35 and Ticking,” is to be screened May 20 in the District, Baltimore and Atlanta. Parr is on tour promoting a book, “ The Game Behind the Game: Mastering the Art of ”, which was released this month. Everybody has the potential to be global with the Internet.” We’re global now, but there is no way to know exactly how many people are listening to us on apps. “I get texts and phone calls from Wisconsin, Utah, places like Tampa Bay, Florida, and I’m not on in those places. “I get texts from Switzerland answering the people-poll questions that I do,” he said. He acknowledges that the radio game is more complicated than it was when he started spinning rap records at Los Angeles’s KDAY (93.5 FM), which 25 years ago touted itself as the first 24-hour hip-hop station.įor example, Parr now draws a significant number of listeners from apps on smartphones. His show is the District’s second-place morning-drive program among 18- to 34-year-olds. His show, which begins at 6 a.m., blends news, commentary and raucous repartee.Īlthough the show is down from its 45-station peak, Parr said he still has 1.8 million listeners. Parr airs in 38 markets on Saturdays and in 24 on weekdays. It makes you unpredictable, which is good, because I don’t think people like predictable radio.” I like to take something that happened five minutes ago and make it funny. “That’s what I do with my show - improv on the radio,” Parr said in an interview. Parr banters with Foxx for 90 minutes about everything from the album to the historic TV miniseries “ Roots” to Michael Vick buying a Porsche. area to publicize projects, an audience with the host of the nationally syndicated “Russ Parr Morning Show,” heard locally on WKYS (93.9 FM), is an essential stop. on a recent Thursday, and Russ Parr has welcomed actor and singer Jamie Foxx, in town to promote his new album, into his Lanham studio for a chat.Īs with most urban music artists who come to the D.C. Honoring Juneteenth sponsored by Fidelity.Black Business Month Sponsored by Nationwide.The Future of Financial Services Summit.Profiles of Principled Entrepreneurship.Chasing Success Podcast by JP Morgan Chase.100 Founders of Change by American Express.Elevate Black Podcast sponsored by Fifth Third Bank.Economic Equity & Racial Justice Townhall Series.So I would say be more forward thinking and ahead of the curve. I think we have seen a lot of changes over the last couple of years with the music labels getting hit and with the TV networks getting hit by the digital platforms that now have music. Sixteen years is a long time and I feel like I was able to go up the ladder at a decent pace, but I would say focus more on learning what the next thing of the music industry is going to be. ![]() I would say take lots of pictures, enjoy the moment and really strategize. Looking back, what advice would you give your 21-year-old self? ![]() I feel, to really be successful, especially at the executive level, you have to really know how to communicate to people and engage with an audience. One of the things that probably helped me in college was public speaking, which was an elective I took. A lot of times when you find yourself in a field outside of your major, you really have to be a quick learner to really grasp some of the concepts. I think the willingness to learn is what has really helped to propel me in this business. I think there are certain skills that I learned in engineering that come into play, but I would say most of it was learned on the job. With programming, have you found any of the technical skills you learned as an engineer major come into play? I have programmed, probably at this point six or seven music channels over my career. It’s making the music decisions for our and channels on a day-to-day basis. How do you amplify and get the news out there about them and how do we continue to stay relevant in the music space? So it’s dealing with labels. So there are a lot of and part of the day is how do we make them bigger and better. Then right after that we start focusing on the BET Hip-Hop Awards in Atlanta. Now, we are working on the BET Experience, which is going to be big in L.A. We just had Black Girls Rock, which was very successful. There are a lot of strategies and initiatives we are working on. A typical day involves a nice amount of meetings.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |